Feed with Purpose. Feed Raw.
Raw Feeding Basics
Feeding a raw diet is simple once you understand the basics.
These guidelines will help you determine how much to feed, how to transition your dog safely, and how to store raw food properly.
Adult Feeding Chart
Most adult dogs eat about 2–3% of their body weight per day, depending on activity level and body condition.
Pregnant dogs typically need about 3–5% of their body weight, with portions increasing during the final weeks of pregnancy as the puppies grow.
Nursing mothers may require 6–10% or more of their body weight per day, depending on litter size and milk production.
Always monitor body condition and adjust portions as needed.
10 lb dog → 0.2–0.3 lb per day (5-lb tube lasts ~16–25 days)
20 lb dog → 0.4–0.6 lb per day (5-lb tube lasts ~8–12 days)
30 lb dog → 0.6–0.9 lb per day (5-lb tube lasts ~6–8 days)
40 lb dog → 0.8–1.2 lb per day (5-lb tube lasts ~4–6 days)
50 lb dog → 1–1.5 lb per day (5-lb tube lasts ~3–5 days)
60 lb dog → 1.2–1.8 lb per day (5-lb tube lasts ~3–4 days)
75 lb dog → 1.5–2.25 lb per day (5-lb tube lasts ~2–3 days)
90 lb dog → 1.8–2.7 lb per day (5-lb tube lasts ~2 days)
110 lb dog → 2.2–3.3 lb per day (5-lb tube lasts ~1–2 days)
130 lb dog → 2.6–3.9 lb per day (5-lb tube lasts ~1–2 days)
155 lb dog → 3.1–4.6 lb per day (5-lb tube lasts ~1 day)
Puppy Feeding Chart
Puppies generally eat 5–10% of their current body weight per day
to support healthy growth. As they mature, this gradually decreases
until they reach the adult guideline of about 2–3% of body weight.
Puppies need more frequent meals because they’re growing rapidly and require more energy throughout the day.
Puppies should be fed multiple meals per day:
2–4 months: 3–4 meals daily
4–6 months: 3 meals daily
6+ months: 2 meals daily
2–4 months → about 8–10% of body weight per day
4–6 months → about 6–8% of body weight per day
6–12 months → about 4–6% of body weight per day
5 lb → 0.25–0.5 lb per day (5-lb tube lasts ~10–20 days)
10 lb → 0.5–1 lb per day (5-lb tube lasts ~5–10 days)
20 lb → 1–2 lb per day (5-lb tube lasts ~2–5 days)
30 lb → 1.5–3 lb per day (5-lb tube lasts ~2–3 days)
40 lb → 2–4 lb per day (5-lb tube lasts ~1–2 days)
50 lb → 2.5–5 lb per day (5-lb tube lasts ~1–2 days)
60 lb → 3–6 lb per day (5-lb tube lasts ~1 day)
Transitioning to Raw
Most dogs can transition to raw food over 5–7 days. Start by mixing a small amount of raw food with your dog’s current diet and gradually increase the raw portion each day.
Some dogs transition immediately, while others benefit from a slower approach. Monitor digestion and adjust the pace if needed. Here's a guide for dogs that require slower transitioning.
For picky eaters, lightly searing the raw food in a pan with a small amount of butter can release the aroma and make the meal more appealing. Once your dog becomes excited about their food, you can gradually serve it fully raw.
Storage & Safe Handling
Keep raw food frozen until ready to use. Thaw tubes in the refrigerator and use within 2–3 days for best freshness.
If you thaw a larger tube—such as a 5-lb tube—and do not use it within that time, it can be safely refrozen as long as the food has remained refrigerated and handled properly. Refreezing does not affect the safety of the food for your dog.
Many customers portion larger tubes into smaller servings while partially thawed and refreeze those portions for convenient feeding.
Always wash bowls, utensils, and preparation surfaces after handling raw pet food, just as you would when preparing raw meat in your own kitchen.
How Often to Feed
Most adult dogs do best when fed two meals per day. Splitting meals into morning and evening portions helps support digestion and steady energy levels.
Puppies typically require more frequent meals depending on their age. Younger puppies may eat three to four smaller meals per day, while older puppies can transition to two meals daily as they grow.
Always monitor your dog’s body condition and adjust portion sizes and feeding schedules as needed.
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